It’s fair to say that the global economy is still, for the most part, in shambles. Many companies continue to operate on a tight budget and retail businesses continue to experience downward sales. At the same time, however, internet commerce is doing great, with sales spiralling upward annually. The rise in online business has website owners scrambling for pre-eminence in search engine rankings. But because marketing departments have often been the first ones to take a hit in budgetary cuts, many companies find themselves at a loss on how to attain top rank.
Stepping forward to fill this need are individuals and agencies that specialize in search engine optimization.
Perhaps you’re one of those who’ve been considering starting up your own SEO business. You’ve harboured dreams of being your own boss for a while now and being master of your time. No more 9 to 5 duldrums. This seems like the perfect time to do it. After all, for the tech-savvy, business prospects look pretty rosy.
Starting your own seo business should be a piece of cake, right?
But before making any major moves, take a moment to look at some considerations you should make before starting your own SEO business.
First of all, why SEO? Is this a passion for you? Are you technically proficient enough to deliver what you promise? If you can’t answer a resounding YES to these two questions, then take some time to read and research as much as you can about the SEO process and of course, the industry itself. Hone your skills in SEO by taking courses and excelling at what you do.
The SEO industry is growing fast indeed, and there are loads of opportunities in this field, but the sad truth is that the industry is also beset by many hucksters claiming to be experts but delivering pitiful results to their clients. You don’t want to be numbered as one of these. To do well in this field, you’re going to have to overcome some scepticism and show that you are able to deliver good results.
Next, evaluate the costs you’ll be incurring. Are you going to work from home or will you need to rent space? Are you going to do the work alone, hire a staff, or do you plan to outsource some aspects of the business, such as web design, programming, content creation, and link building?
There are also the administrative tasks to think of. Are you going to do your books or are you using an outside accountant? Will you need to buy equipment, furniture, and office supplies? When you’ve answered these questions, then you’ll know whether you can start your business with your own funds or whether you’ll need financing. Remember, too, that once you start your business, you’ll be incurring tax liabilities.
Often, the basics are enough to get you started.
Aside from costs, there are the risks. If you presently have a job, you most likely have some benefits – vacation time, health insurance, paid sick leave, disability insurance, retirement benefits. You’re not going to have these to rely on once you start your own business. You could set these up yourself, but that would mean added costs.
Remember to factor in the added stress that comes with running your own business now that it’s all up to you to make ends meet. You’ll no longer have your job to count on as a safety net.
If you’re still feeling pretty positive after you’ve weighed these considerations, then grab the opportunity and run with it. If, however, some doubts have risen in your mind, you don’t have to give up your dreams.
There are alternatives.
You could consider keeping your day job or taking a part-time job at night while you’re in the starting phase of your business. Alternatively, you may choose to postpone setting up your own business and working for someone who’s already established in the field. This option will enable you not just to hone your SEO skills but also learn the workings of a business. After all, it takes more than technical skill to run a business; there are the administrative and accounting tasks that you’re going to have to attend to. Working with someone who’s already in the business might teach you valuable lessons. Meanwhile, you can start to build your reputation for first-rate, result-oriented work.
Whatever course you decide to take, here’s wishing you success!
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